2024
︎ Visual Identity
︎ Design System
︎ Environmental Graphic
More Information
︎︎︎ www.sau.ac.th
Southeast Asia University
Founded in 1973 as South-East Asia College, Southeast Asia University initially focused on industrial technology. Today, the university offers comprehensive facilities that support both theoretical and practical learning, fostering collaboration and innovative leadership among students.
The mission and vision of Southeast Asia University are to provide students with practical learning experiences, flexible courses, and affordable education, ensuring accessibility to higher education for a diverse range of students.
These principles inspired the design brief and visual identity, encapsulated by the keywords: wood joint, connection, and key point. Wood joinery, a method of creating strong structures without special tools, symbolizes the university's core belief that education can be accessible and adaptable while still providing the solid knowledge and skills necessary for a successful career.
This visual concept serves as the core identity for Southeast Asia University, not only the university itself but also the brand identities of its faculties, visual communication materials, and environmental graphics.
