2020
︎ Visual Identity
︎ Packaging Design
︎ Graphic System
Homemelt Bakery
A cozy bakehouse nestled in Bangkok. It all started with a family's deep affection for chocolate and an unwavering commitment to the finest ingredients. Her homemade treats were a hit with family and friends, especially during seasonal get-togethers, eventually growing into a bakery shop.
The logo design combines a compact typeface with a script font, capturing the finest ingredient selection and baking process while presenting the comforting essence of a mother's creations.
As cookies take the spotlight on our menu, the brand identity intends to preserve this story and the soul of the bakehouse. It also brings a sense of craftsmanship, a warm and inviting ambiance, and highlights the star ingredient, chocolate. From our logo and graphic elements, color palette, textures, and identity system.